Finally, we have it in our hands. 132 colorful pages worth of fly fishing dreams. After an intensive period of material collecting, writing/refining texts and taking/adjusting loads of photos, the new Vision 2012 yearbook has arrived from the printing house.
This year we decided to celebrate our successful history in tackle business by creating something totally new. Instead of showing our new products, which we have plenty by the way, in a form of a catalog, we wanted to open this forum for our friends from all over the world. We asked some of them to provide us stories from dream destinations, about special fishing techniques and killer flies. Naturally, we did certain amount of in-house product placement - after all we are a commercial company – but we kept that within reasonable limits as you will soon see. We believe firmly that the time of traditional product catalogs is already gone and in the future the Web will clearly be the venue for product launches and full-scale product listings. If and when manufactures print something it has to have a clear value of its own. Something, which you can’t get automatically through your portable devices. That is the main reason why we will not release our 2012 yearbook immediately in the form of an ebook. Maybe we’ll do that later.